Strategic Recruitment Consulting
Our leading tour operator client was facing significant challenges hiring overseas post brexit. They retained us to consult with them on a startegic recruitment plan to improve their talent pool with EU candidates that had the right to work in their destinations.
THE Client
Our client is a prominent tour operator offering a range of travel experiences to clients worldwide. With a strong presence in the global market, their aim was to optimize their recruitment process to attract talent, particularly those already in posession of the right to work in Europe.
THE Brief
One of the most prominent challenges was the aftermath of post brexit making it more competitive to hire in Europe. They needed more visibility as an employer brand across the EU talent landscape. They retained us as a strategic recruitment partner who could understand their specific needs and culture, ensuring that capturing the attention of the talent they needed would drive business growth and customer satisfaction.
THE Approach
To address these challenges, our consultative approach included:
Client Briefing: We conducted in-depth discussions with the clients hiring team to understand company culture, strategic objectives, and role requirements. Creating ideal candidate profiles that could form part of a tailored recruitment marketing campaign.
Talent Mapping: We leveraged our extensive industry networks and undertook research into the best places to advertise the clients EVP to attract more overseas talent.
Recruitment Marketing: We developed a social media strategy that included a recruitment marketing plan built around our clients EVP and internal talent, leveraging them as ambassadors for the clients employer brand.
Employer Branding Enhancement: We collaborated closely with the internal talent team to develop and even more compelling employer brand to support future talent attraction, showcasing the company's unique culture and opportunities for growth.
THE Outcome
After implementing THE´s strategic recruitment consulting services, our client has increased their visibility across EU talent pools, and continues to hire our services to create more recruitment content plans to future proof their hiring needs. They have also significantly reduced their time to hire and continue to leverage internal talent for promotion of their employer brand, this has also resulted in an increased number of employee referrals that have successfully been hired.